jonathanparr

Jonathan Parr, PR Trends Require SEO Training.

Los Angeles, CA (PRWeb) January 17, 2007 -- Sometimes called SEO PR or PR 2.0, the new approach to public relations emerged out of what the BBC referred to as 'a radical shift in media consumption.' Predicted as far back as 1999 in the ClueTrain Manifesto, the move to the Internet for news and information, and the proliferation of consumer-generated media, is affecting the practice of PR and raising the need for SEO training.

PR professionals and agencies have found to their chagrin that while many of the traditional PR rules apply, online PR is a whole new ball of wax. Missteps in online conversations, like the Wal-Mart fake blog, can land the PR agency in a flood of negative publicity. Learning the ropes online has become a vital part of the PR skill set. Yet there are very few places that offer PR 2.0 or SEO training.

Expansion Plus, the Los Angeles agency that specializes in Internet marketing and PR Strategy is holding a one-day SEO PR and Social Media training seminar on February 8th 2007. The workshop is led by Sally Falkow, a recognized expert in blogs, RSS feeds and social media.

The cost of the workshop is $995 per attendee and covers:

1. Content syndication - what it is and why it makes such a difference
2. Social Media - what it is and how to use it:

o Blogs
o RSS Feeds
o Optimized Press Releases
o Social Media Press Releases
o Social Bookmarks and links
o Social Networking - MySpace, FaceBook, Friendster
o Tagging

According to a poll on Bulldog Reporter's Daily Dog, PR professionals see blogs and new media, and the splintering of online media into granular niche markets, as the biggest PR trend of 2007. Learning how to reach audiences online and syndicate content to niche markets looks set to be the skill PR professionals will need most to take advantage of this trend.

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