Josh Dinnerman of JDD Media

Your mission is to make sure that you are always viewed as an expert in your field! However, if you have done your job and created the impression that you are an expert in your field, then the opposite will hold true. People will have “heard” that you know what you are talking about, and your reputation and your business will grow as a result. In order to get to this desired end result, three effective ways for you to build your reputation include media exposure, writing books, articles, or success tips for your field, and approaching any given situation from a “position of power”.

Media Exposure
The most common ways to get viewed as an expert using media exposure include news programming on television, magazine and newspaper stories, and radio time. Each of these methods has one thing in common: mass exposure via a publicly accepted system of obtaining information.

Writing Books, Articles, and Success Tips
Comparable to the “expert” status that is afforded a company based on their mass media exposure, a similar assumed professional status can be taken on by any company or individual that publishes written works in their field.

It is not being suggested that you write books, articles, or success tips unless you really do hold expert status in your field. However, since the “assumptions of excellence” apply as much to the written word as to audio and visual exposure, take advantage of that fact and write as much and as often as you can!

Assuming a “Position of Power”
Utilizing a “position of power” is one of the most effective methods of positioning yourself as an expert in your field. Approaching a situation from a position of power is simply the art of assuming that whoever you are talking to already perceives you to be an expert. Remember that a person’s perception is their reality, so as long as the other person believes that you are an expert, then in their eyes, you are!