Aug 07, 2008
Website of the week: Dublin Airport Authority's Travel Value Airport Shopping – 31/07/08
Posted by : ueb555
Website of the week: Dublin Airport Authority's Travel Value Airport Shopping – 31/07/08Travel Value Airport Shopping is the online portal for the Travel Value and Duty Free shops managed by the Dublin Airport Authority (DAA) at the Dublin, Shannon and Cork Airports in Ireland.
DAA is an airport management company in charge of the management, operation and development of the three airports in Ireland, domestic and international airport retail management as well as airport investment.
The company’s vision is ‘to deliver a quality airport travel experience to the best international standards’. On exploration, the website assures us of DAA’s commitment to their vision. Let us take a look at what Dublin Airport* has to offer.
As the websites for Dublin, Shannon and Cork Airports are similar, we will only look at Dublin Airport.
Style
The webpage has a simple style and a neat layout. There is no particular reference to an Irish Sense of Place but the colour theme of the site is consistent with the Travel Value brand logo; a nice contrast of red and blue against a white backdrop. (Through the Travel Value Association the theme is repeated in airport retail branding across many European airports.)
There are a lot of links and icons displayed on the front page of the site, but the effect does not overwhelm due to the clean design and clear presentation.
The top right of the page displays links to Airport Choice, Home, Latest News, Contact Us, DAA and Advanced Search with the Travel Value Airport Shopping logo and a promotional banner below it.
The remaining components of the front page consists of a horizontal navigation panel, a welcome message by DAA, a product search tool, a link to the airport shopping map and a neat grid of image-accompanied links to Featured Products for nine categories.
DAA is an airport management company in charge of the management, operation and development of the three airports in Ireland, domestic and international airport retail management as well as airport investment.
The company’s vision is ‘to deliver a quality airport travel experience to the best international standards’. On exploration, the website assures us of DAA’s commitment to their vision. Let us take a look at what Dublin Airport* has to offer.
As the websites for Dublin, Shannon and Cork Airports are similar, we will only look at Dublin Airport.
Style
The webpage has a simple style and a neat layout. There is no particular reference to an Irish Sense of Place but the colour theme of the site is consistent with the Travel Value brand logo; a nice contrast of red and blue against a white backdrop. (Through the Travel Value Association the theme is repeated in airport retail branding across many European airports.)
There are a lot of links and icons displayed on the front page of the site, but the effect does not overwhelm due to the clean design and clear presentation.
The top right of the page displays links to Airport Choice, Home, Latest News, Contact Us, DAA and Advanced Search with the Travel Value Airport Shopping logo and a promotional banner below it.
The remaining components of the front page consists of a horizontal navigation panel, a welcome message by DAA, a product search tool, a link to the airport shopping map and a neat grid of image-accompanied links to Featured Products for nine categories.
Continuing the discussion
...
TrackBack URL for this entry is :
http://portal.blogfusion.com/_ping.cfm?blogID=16893
http://portal.blogfusion.com/_ping.cfm?blogID=16893
Comments
There are no comments at this time.
Post a Comment
Related Entries
Search
About The Author
Links
Recent Comments
Other Stuff
    |
       |
|
 |